Radio At ANA Conference: Meetings, Music, Even Massages. – insideradio.com
Do You’d like to’ve heard it as quickly as, you’ve heard in a thousand events: radio Should do A greater job “telling its story” to huge nationwide advertisers. There Might Even be no greater venue for the storytelling to Happen than the Affiliation Of National Advertisers Grasp Of promoting Convention. Held final week in Orlando, the 4-day event attracted 2,000 attendees collectively with C-suite leaders from P&G, Chipotle Mexican Grill, WWE, United Airways, Verizon, Ford, American Categorical, AB InBev, Caesars Digital, Shell, PepsiCo, CarMax, and Keurig Dr Pepper. amongst others.
Radio’s two largest corporations and the Radio Promoting Bureau have been there too, schmoozing and sponsoring events that acquired them in entrance of prime advertising choice makers. The RAB had a podcast studio located On the door to the ANA conference ballroom, luring numerous CMOs to doc an interview for the RAB podcast.
“Many commented it was The primary time That they had been interviewed for a podcast and it was A mannequin new expertise To Take heed to their voice by way of the headphones,” Cumulus Media Chief Insights Officer Pierre Bouvard says in a report from the confab.
After the conference kickoff dinner, iHeartMedia launched Michel Bublé for a stay efficiency. Bouvard says lots of of entrepreneurs surged to the entrance of the stage to see the crooner, who signed dozens of autographs and launched attendees on stage To bop with him.
Audacy sponsored the dinner on the second Evening time and featured entertainer and magician Jon Dorenbos. Audacy additionally had An monumental gross sales space the place they mixed issues up. Together with meeting with primary fashions, That they had expert massages administered to entrepreneurs.
“Having attended the ANA Grasp of Advertising for 20 yrs, by no means have I seen the radio enterprise marketing itself so properly to blue chip entrepreneurs as we did this yr,” Bouvard says.
So is radio’s message to entrepreneurs hitting the mark? “Radio has conagencyed itself to be The solely media platform,” Erick Dickens, Co-founder and CEO of Kadenwood, a plant-based mostly properlyness agency, said all by way of his presentation. AM/FM radio was The solely in producing consciousness and gross sales, he said. Kadenwood’s cream for aches and pains makes use of CBD and he said he has had strong outcomes with podcasts, AM/FM radio, And tv the place he was permitted to run advertisements.
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