How men are spending thousands on haircuts, facials and massages – The Standard
A man getting a haircut at a barbershop in Utawala. [Courtesy]
From weaves and wigs, hair trims, styling and shampooing, women spend millions on hair. They will go to any lengths to look the part, with hundreds of beauty products in play.
According to a survey by lookfantastic.com, on average, the investment that goes into a woman’s hairdo is roughly $80 (Sh9,000) and 11 hours per month.
According to the report, the average woman will use $55,000 (Sh6.2 million) in her lifetime on hair products and treatments. Strange as it might sound, in an industry whose big-spending had been dedicated to women, men have now become big spenders on hair in wellness salons and beauty parlours.
Colourists in salons and barbershops now have their hands full with most well-to-do urban men dying their hair, a grooming trend that has become popular in the wellness industry.
Moving from the traditional notion of man’s masculinity that was associated with kinyozi’s, men-only barbershops are accommodating the growing demand and providing a wider list of services that include facials, manicures, pedicures, botox and man-scaping.
Chris Mwangi, an accountant at a Nairobi city firm is one of the many who have adopted hair colouring as well as massage therapy and facial treatment, something he does twice a month.
“After all the hard work, I believe a man should give himself a treat that will help in refreshing, rejuvenating and rebalancing himself, and that is why I dedicate some of my team to this wellness,” says Mwangi.
“In total, a single full-body treat costs me Sh15,000. I get my haircut, moisturising and colouring, all at Sh5,000; my facial and full body massage take up the rest. On average, this takes five hours in any given session of the two times I visit the salon each month.”
A barbershop in Nairobi’s Umoja Estate. [Courtesy]
High-end beauty parlours in Nairobi now have dedicated wings in their establishments set aside for men grooming, commonly referred to as man-caves.
Posh Palace Hair Studio and Spa in Kilimani, a popular high-end establishment recently rented an entire floor for its ‘man-cave’ to give their male clients more freedom and privacy.
The space, whose interior decor is fashioned to impress the …….